![]() In a few months, we’ll be releasing our API platform, which will make it easy to programmatically generate video content. You can add text, shapes and upload images. You can now do transitions between different slides and you can create intro/outro scenes. We’re also adding a lot of video-editing features. Victor: On the R&D side of things, we’re working on developing gestures, emotions, body language – this will make it look and feel more like a real video. Kat: You added new AI actors, different languages and accents… lots of things! What’s next? Do you plan to add hand gestures or make the speech better articulated in other ways? Within the next 3-6 months we’ll release some very exciting technology that will make it easier to work with a persona that is unique to your brand. Kat: How far are we from using synthetic actors (non-existent people) for Synthesia video production? For these users, Synthesia is a shortcut to produce high-quality video without the complexities and costs of video production. But it has a lot of value for the business and accumulated there is a lot of content like this. This category of content is for the most part not very well produced and it doesn’t have thousands of views. For example a promotional video for a local barbershop. But there is a very long tail of content being created every day. 00001% of video content that gets published. It all depends on what you’re comparing it with. But for a local business in Brazil, a Synthesia video can be a lot better than what they were able to produce before. Synthesia videos might not be comparable to Superbowl ads yet in terms of quality. The most interesting thing we learned is how the quality threshold for content differs across cultures and geographies. Victor: We have thousands of customers, from Fortune 500 companies to individual creators. Kat: What was your most surprising insight since launching the platform? In the future, we'll see more marketing use cases as the tech matures. ![]() We’ve recently published this use-case.Ĭlients generally use Synthesia to replace assets that would otherwise have been text such as a long email, a wordy PDF, or a confusing slide deck. That includes onboarding, training, and corporate communications. Victor: Most of our clients use us for internal communications, which is everything that falls under the learning and development umbrella. Kat: Who is your core user? What trends do you currently see and what do you envision for the next few years? This format of video forces you to be very straight to the point and solves the long-existing problem of presenters talking way more than needed when presenting live. We're seeing a lot of companies create one or two-minute-long videos to summarize both internal and external presentations. Rather than doing that presentation three times in three separate video calls (because one person could not attend and another one had to drop out early), I can simply create a video presentation using the Synthesia platform. ![]() Let's say I have a presentation to do internally. ![]() It turns out that a lot of the problems that we face with remote meetings are the same as those in a normal workday - but with this new way of working remotely, they have only become more obvious. Simply type in your script and we will generate a video with an AI presenter reading this text. Our vision and product are all about making it easy to create video content without having to use cameras or microphones. That has been a trend for many years and COVID only accelerated it. We’ve been growing extremely fast over the last six and seven months because the video economy is booming. Victor: We launched our platform last July. Can you describe the trends that you are seeing? While everyone had to follow stay-at-home orders, your platform could still generate hours of videos with just a few clicks. Synthesia has proven to be particularly resilient during this time and even gaining significant traction. Kat: The global pandemic has hit many people, companies, and industries incredibly hard. I had a chance to speak to Victor Riparbelli, co-founder and CEO of Synthesia, and ask him a few questions about the latest developments, trends, and the future of AI avatars. ![]()
0 Comments
Leave a Reply. |